On June 10, Uber, the world's largest mobile car company, announced that the interface (API) developed by uberrush (the third-party express service) had ended the test period and would be open to all companies and developers.
In relevant mobile software, service providers can directly integrate Uber's express service, and Uber drivers can not only "pull people" but also "deliver goods". On September 25, last year, when didi executives received an exclusive interview with modern logistics news (wechat: cn156news) executives, they said that they would not rule out entering the express and logistics markets in the future.
How does Uber rush play crowdsourcing express?
Uber's crowdsourced express service: in April 2014, Uber officially launched the crowdsourced express service Uber rush. Uber rush, which provides delivery express service by human or bicycle in Manhattan, New York, can usually arrive within one hour. According to the distance, the cost is between us $15 and US $30.
To put it simply, if you are in the five areas designated by Uber, you can call for express delivery just like you call a car by Uber. The driver of Uber, here called Messenger, will pick up the goods and send them to your designated location.
Unlike the services of Uber in the past, Messenger is not a driver. They may ride bicycles or walk. Users can see the expected arrival time of messenger pickup on Uber, and can also check the location of their items at any time. As of October 2015, the service has covered three cities: New York, Chicago and San Francisco.
How consumers send express by Uber: the specific use method is like calling a car - open the Uber software, select uberrush, locate or mark a pick-up location for yourself, and Uber will tell you how soon the "messenger" will come to pick up the goods, and then you can see the movement of the goods on the Uber software.
However, Uber pointed out that since "messenger" may walk or ride a bike, the expected arrival time may not be very accurate; If there is no signal for "messenger" to take the subway, it will also affect the estimated arrival time or the location tracking of the goods.
Uber rush delivers express and takeout, and also
New development of Uber Logistics: on January 29, 2016, in order to further expand this service, Uber opened the API of uberrush to third-party merchants. This means that the express service is becoming standardized. External companies, especially service providers with apps, can directly purchase Uber's express service by using this interface to achieve the purpose of fast delivery of goods and commodities.
In this way, other retailers or external logistics companies can directly use uberrush's express service by adding a few lines of code to their products.
At present, many merchant apps have integrated Uber's express service, such as pizza delivery service software Pythagoras, on-site dry cleaning service tool dryv, on-site delivery service Ando and mealmade, and on-site unmanned aircraft rental service provider up sponder.
Uber's ambition is to compete with Google and others: Uber's action highlights its ambition. It not only hopes to occupy a leading position in the field of people's travel, but also wants to occupy a place in the express industry.
Many retailers in the United States are third-party express providers, such as Amazon's and Google's express services. Now Uber has also joined the competition in this market.
Dare to compete with FedEx and other express giants
Striving for food from FedEx: according to the CEO of Uber, Uber hopes to build a "urban logistics network" in the urban areas covered by uberrush and ubereats. At the same time, Uber said that the plan plans to recruit a team of more than 200000 drivers to participate in the urban parcel delivery service.
In this way, Uber can indeed steal some orders from FedEx. However, uberrush starts the express service with smart phone as the contact carrier, focusing on the type of small, fast and same day delivery. This is only a small part of the FedEx business.
Uber express drivers go from location a to location B in the same city. The service scope is limited to a small geographical area. It is more suitable for delivering some things like flowers, Starbucks, takeout, or a book from Amazon. It is difficult to threaten FedEx, which has a huge logistics center and an efficient and fast center radiation logistics network.
It is true that uberrush's disruption is unlikely to kill the traditional logistics giant or cause any substantial impact in the short term. However, its express service is undoubtedly subversive.
Compared with domestic express: at present, the development foundation of domestic traditional express is relatively stable, and the momentum of SF and Tongda is relatively strong. Since the wind of the sharing economy has been blowing in the world, crowdsourcing logistics business such as Uber express business has already emerged.
As far as jd.com is concerned, its crowdsourcing and strong background are an insurmountable obstacle on the way to the expansion of Uber express business. Although Uber takes the sharing economy mode such as special car as the entry point, and intends to explore a broader service mode and business segment, which is in line with the development of the times, in view of the current development situation of the express industry, it still needs to make full use of its own advantages to make effective solutions to the problems arising from new business, break through the bottleneck and pry the express market.
Ye Yun, public relations director of didi: logistics will be involved in the future
Didi's words: the future or getting involved in Logistics: on September 25, 2015, when modern logistics news interviewed Didi's public relations director Ye Yun, he told our reporter that "it is very difficult for us to set a ceiling for ourselves. At least from the current point of view, we hope to comprehensively cover all kinds of scenarios and demands in the field of travel. In the future, we do not rule out involving logistics, express delivery and even more services."